About Digital Marketer

Indospace group is seeking a highly motivated and detailed oriented Head of Digital marketing/ E-Commerce. In this role, you will be responsible for driving traffic to group websites, engaging customers, and ensuring that the online experience is exceptional. As the leader of the E-Commerce team, you will lead the strategy and execution of the online business to maximise sales and profitability. The successful candidate will be a strategic and innovative thinker who is able to develop and implement digital strategies. In addition, the candidate must have excellent communication and organisational skills.

What You Will Do

• Develop and execute the digital marketing strategy for the company, across all channels including website, social media, email, paid advertising, and SEO.

• Plan and manage budgets for all digital marketing activities, ensuring efficient use of resources and ROI.

• Oversee the creation and curation of engaging content for our digital channels, working with internal teams and external agencies.

• Analyze data and insights to inform decision making and optimize campaigns in real-time.

• Stay up-to-date on latest digital marketing trends and technologies, and identify opportunities for innovation within the team.

• Manage and develop a team of digital marketing specialists, setting objectives and providing feedback/direction.

• Liaise with other departments within the company (e.g. sales, product, customer success) to ensure alignment of digital marketing activities.

• Develop and maintain relationships with key industry partners and influencers.

• Represent the company at relevant conferences and events.

• Monitor competitor activity and benchmark against them.

• Achieve agreed upon KPIs and targets set by upper management.

• Prepare regular reports for upper management on performance and progress against objectives.

What You Will Need

• 5+ years in a leadership role in marketing, with at least 3 years in digital marketing.

• Proven track record of developing and executing successful digital marketing campaigns.

• Experience managing a team of marketing professionals.

• In-depth knowledge of all aspects of digital marketing, including SEO, social media, email marketing, and lead generation.

• Strong analytical skills and experience using data to drive marketing decisions.

• Excellent communication, writing, and presentation skills- Bachelor’s degree in marketing, business, or related field.

• Experience in a B2B environment- Experience in the software or technology industry.

• Working knowledge of Salesforce and other CRM platforms.